ROI -Measure Website Promotion

ROI -Measure Website Promotion/ Search Engine Optimization Success

How targeted keywords can make your company more successful and more importantly make more money. Is it worth the investment and what's in it for you?

Return on Investment (ROI) is twofold:

* There is ROI of your website, and
* ROI of your advertising campaign.

For a good ROI, both your website and your advertising campaign must be effective. Without some type of advertising your beautifully crafted website is really no more than a billboard on a deserted island. If nobody sees it, does it really matter how striking it is or how competitive your prices are?



You need people to see your website to make it a success.

Businesses who have had their websites optimized properly will confirm search engine optimization is a very cost effective method of website promotion/ Internet Marketing.

Some people might be reluctant to try search engine optimization because they say it's hard to initially quantify the numbers or potential results and it takes longer to set up than some other forms of advertising. This is not necessarily bad since it gives those people that do use less competition and an even bigger advantage. Let the skeptics try the less effective methods like offline advertising and banner ads.

What makes search engine optimization

so effective is that you are essentially just making your website available for those people looking for the products that you offer. When someone decides to look for a product/ service and uses a search engine to locate it, your site is displayed in the results. You are now given an opportunity to make a sale that you would otherwise not have had!

Once your website is professionally optimized and listed for relevant keywords on the search engines, can your website close the sale? If the answer is yes, the next question is: how much more should you invest in your company's future?

Simply put, the more you invest in search engine optimization, the more you'll make in profits. I am not saying invest more money, I am saying evaluate the opportunities. If you invest money in search engine optimization and your sales increase delivers a profit, is it worth doing more? At this point, the amount of money you make could be proportional to your investment.

When you buy any type of advertising, you are building your future sales. What are your short-range goals? What are your long-range goals? Are you confident in your idea and your business?

A well-developed search engine strategy will give you a good return on your investment. Here at 1st on the List Promotion Inc. we have developed effective search engine strategies for our clients that deliver profits and meet their needs. If you are successful, so are we.