Pay Per Click (PPC)

If you are looking for fast, measurable Search Engine Marketing (SEM) results, then Pay Per Click PPC) may be the answer for you. Pay Per Click advertising delivers targeted 'clickthroughs' to your website in a matter of days... these visitors are actively looking for the products/ services you have to offer.

The premise behind PPC is really simple… attain top positions on the major search engines by paying for them. Pay Per Click advertising (aka. PPC management) allows companies to place 'bids' on keywords related to their business. The higher the bid, the higher the placement in the returned 'sponsored links' results for those keywords.

Advantages of Pay Per Click

· you control almost all aspects of the PPC campaign
· quick results in very short time frame (24-48 hours)
· highly targeted marketing to reach niche markets or specific countries/ locations
· only pay for actual click-throughs resulting in an better ROI
· volume of traffic to website can be turned up or down
· results are measureable and account management allows for regular changes
· low risk media buying and Internet marketing strategy

In the world of Internet Marketing, pay per click is also sometimes referred to as PPC Advertising, PayPerClick, Pay For Placement, Pay Per Click Marketing, Pay Per Click Program, PPC Management, and Pay Per Click Advertising.

Pay Per Click Search Engines



Google AdWords: Currently the most poplar and effective PPC program for reaching the largest number of Internet searchers.



Yahoo! Search Marketing: Yahoo acquired its PPC program by purchasing Overture (first search engine to make the PPC model work).



MSN adCenter: Microsoft now allow businesses to advertise on its search engine and network partners via MSN adCenter.



FindWhat, Ah-Ha, Sprinks: 2nd-tier Pay Per Click search engines that may be worth targeting... Google and Yahoo should be the first priority though.


Pay Per Click search engine fees are paid directly to the respective search engines by you through an account that you create with them... this is where PPC management services come in; they can set-up and run the whole PPC campaign for you.

Our PPC Managment program will help you


Choose and bid only on keyword phrases that are relevant to your website


Create captivating titles and descriptions that attract targeted traffic


Google AdWords, Yahoo Search Marketing, and MSN adCenter PPC campaign management with the goal of improving return on investment (ROI)