17 November 2007

Google Pagerank

Google Pagerank


PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciproclal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). - Taken from Wikipedia

Pagerank is the most important website and link value score in today SEO market. Price for advertising on a website depend from pagerank, in some cases traffic and Alexa score doesn’t play any role in link sale deals. Most webmaster belive that if website link your url from the page with highter pagerank, your site will get highter rankings. Even explanations that content, educational, and award links way more important for search engines optimization, hight pagerank links play a big role in today market.

Comparing pagerank with regular life we can tell that:

Pagerank 10 - Egypt Pyramid

Pagerank 9 - Eiffel Tower

Pagerank 8 - New York Time sq.

Pagerank 7 - Busy street in major city

Pagerank 6 - Busy street in smaller town

Pagerank 5 - Mall (shopping center)

Pagerank 4 - Supermarket

Pagerank 3 - Grocery store

Pagerank 2 - Sticker on the street

Pagerank 1 - Paper on the subway floor

Pagerank 0 - hand written piece of paper

Spam - bad word on the wall

If you advertise your site from Pagerank 8 website with good traffic, it will be the same effect as you spend money for poster on Time Square in New York City. In most cases it will drive traffic, customers, and regular visitors. It also mean that you don’t have to pay to get good links. If you provide quality content, you can get natural link from magor website and it will be even better for your rankings. The same possible in real life… If Harry Potter book will be first avaliable in Paris, most likely French officials will place poster with this information on Eiffel tower.

Google and other search engines don’t give better positions to websites with better pagerank. New website with 0 pagerank can get way better serps (search engine positions) than pagerank 8 website. If you install Google Toolbar in your browser you can make an experiment and see that top 10 websites will be with absolutely different pagerank and the same content. Pagerank play a big role only for sites who sell link space or exchange links with other webmasters. Also, it is important for SEO, webmaster, web development, and directory sites… People will never pay SEO company any money if this seo company has official site with low pagerank. Dating, travel, shopping etc sites don’t really need hight pagerank. It doesn’t improve search engines rankings.

However, if you still want to increase your pagerank you need large ammount of incoming links from other quality sites. It is easy to get pagerank when your site just opened. Google can give pr4 to new websites who has only some backlinks from some pr3-4 sites. It is extremely hard to get pagerank 5 and higher. Website might not pass pagerank “gate” if Google suspect that site are buying to many links and spam to increase pagerank. You need at least 5-10 quality pr5 links from trusted sites who link only quality sites and amount of links from this page less than 50 or even 20.

If you got large amount of pagerank 5+ backlinks, you site can increase with next update, but in some cases, pagerank can increase in 2-3 updates and you have to wait from 6 months to 1 year.

Pagerank Update:

Pagerank updatehappens every day but it is invisible to webmasters. Public update which available for everyone happen every 3-4 monthes and last about 3-4 days untill data from datacenters will be transferred to Google toolbar. After this Pagerank visible for everyone.

How to get pagerank:
Read - How to get Pagerank and Pagerank explanation

Pagerank fraud:

Pagerank scam became a biggest problem in today SEO. Scammers found it very attractive that some webmasters can afford hundreds and even thousands dollard for good links. Buying expired domain names which already lost pagerank value but still show pagerank which used to be (until next update). This way scammer can sell hundereds fake pagerank links and disappear with money. Webmaster will realize his mistake only 3 months later after update. Some scammers can falsify pagerank using redirects from pages with real pagerank and add links on fake pagerank pages as well. Also, hacker / scammer can send you a virus which will affect you google toolbar and will represent wrong pagerank for desired page. To avoid this mistakes you should always use “fake pagerank” tools which available on many SEO sites and webmaster resources.

Good thing about having high Pagerank

  • Easier to create partnerships.

  • Easier to exchange links.

  • Higher approval rate when you submit in directories.

  • More people trust your resource.

  • Good portfolio to your business.

Bad thing about having high Pagerank:

  • Your site can be attacked by spammers who will be sending you tons of e-mails asking to add their links.

  • More spam in your guestbook, forum, blog, comments field, review field.

  • Bigger chance to be attacked by hackers.

  • More people will be trying to copy and improve your strategies.

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