Google Pagerank

Google Pagerank

PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciproclal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). - Taken from Wikipedia

Pagerank is the most important website and link value score in today SEO market. Price for advertising on a website depend from pagerank, in some cases traffic and Alexa score doesn’t play any role in link sale deals. Most webmaster belive that if website link your url from the page with highter pagerank, your site will get highter rankings. Even explanations that content, educational, and award links way more important for search engines optimization, hight pagerank links play a big role in today market.

Comparing pagerank with regular life we can tell that:

Pagerank 10 - Egypt Pyramid

Pagerank 9 - Eiffel Tower

Pagerank 8 - New York Time sq.

Pagerank 7 - Busy street in major city

Pagerank 6 - Busy street in smaller town

Pagerank 5 - Mall (shopping center)

Pagerank 4 - Supermarket

Pagerank 3 - Grocery store

Pagerank 2 - Sticker on the street

Pagerank 1 - Paper on the subway floor

Pagerank 0 - hand written piece of paper

Spam - bad word on the wall

If you advertise your site from Pagerank 8 website with good traffic, it will be the same effect as you spend money for poster on Time Square in New York City. In most cases it will drive traffic, customers, and regular visitors. It also mean that you don’t have to pay to get good links. If you provide quality content, you can get natural link from magor website and it will be even better for your rankings. The same possible in real life… If Harry Potter book will be first avaliable in Paris, most likely French officials will place poster with this information on Eiffel tower.

Google and other search engines don’t give better positions to websites with better pagerank. New website with 0 pagerank can get way better serps (search engine positions) than pagerank 8 website. If you install Google Toolbar in your browser you can make an experiment and see that top 10 websites will be with absolutely different pagerank and the same content. Pagerank play a big role only for sites who sell link space or exchange links with other webmasters. Also, it is important for SEO, webmaster, web development, and directory sites… People will never pay SEO company any money if this seo company has official site with low pagerank. Dating, travel, shopping etc sites don’t really need hight pagerank. It doesn’t improve search engines rankings.

However, if you still want to increase your pagerank you need large ammount of incoming links from other quality sites. It is easy to get pagerank when your site just opened. Google can give pr4 to new websites who has only some backlinks from some pr3-4 sites. It is extremely hard to get pagerank 5 and higher. Website might not pass pagerank “gate” if Google suspect that site are buying to many links and spam to increase pagerank. You need at least 5-10 quality pr5 links from trusted sites who link only quality sites and amount of links from this page less than 50 or even 20.

If you got large amount of pagerank 5+ backlinks, you site can increase with next update, but in some cases, pagerank can increase in 2-3 updates and you have to wait from 6 months to 1 year.

Pagerank Update:

Pagerank updatehappens every day but it is invisible to webmasters. Public update which available for everyone happen every 3-4 monthes and last about 3-4 days untill data from datacenters will be transferred to Google toolbar. After this Pagerank visible for everyone.

How to get pagerank:
Read - How to get Pagerank and Pagerank explanation

Pagerank fraud:

Pagerank scam became a biggest problem in today SEO. Scammers found it very attractive that some webmasters can afford hundreds and even thousands dollard for good links. Buying expired domain names which already lost pagerank value but still show pagerank which used to be (until next update). This way scammer can sell hundereds fake pagerank links and disappear with money. Webmaster will realize his mistake only 3 months later after update. Some scammers can falsify pagerank using redirects from pages with real pagerank and add links on fake pagerank pages as well. Also, hacker / scammer can send you a virus which will affect you google toolbar and will represent wrong pagerank for desired page. To avoid this mistakes you should always use “fake pagerank” tools which available on many SEO sites and webmaster resources.

Good thing about having high Pagerank

• Easier to create partnerships.

• Easier to exchange links.

• Higher approval rate when you submit in directories.

• More people trust your resource.

• Good portfolio to your business.

Bad thing about having high Pagerank:

• Your site can be attacked by spammers who will be sending you tons of e-mails asking to add their links.

• More spam in your guestbook, forum, blog, comments field, review field.

• Bigger chance to be attacked by hackers.

• More people will be trying to copy and improve your strategies.

Building Website Traffic

Building Website Traffic

In 2006 amount of websites reached 100 million. It means that for ever 2 internet users in United States thereis 1 website. All webmasters dream to have a lot of visitors to sell products or share ideas and thoughts. Moreover, every 3 seconds new blog appear in the World Wide Web. Bloggers already showed us that regular blog can be as powerful as major media companies. Searching for traffic webmasters are looking for more links and apply for different SEO services. Some SEO companies promise submissions in hundreds and thousands directories and search engines, other promice PPP advertising, a lot of companies promise one-way or reciprocal links for your site. All this ways can bring traffic to a website if you do right thing or apply for good service.

First things to know about people online behavior:
- 70% unique visitors leave website in less than 30 seconds.
- Most people don’t know difference between natural and sponsored search results.
- 15% visitors on your site are thiefs, scammers, hackers, and spammers.
- Only 10% people know how Google sort natural positions.
- If you open directory and promote it like newest best search engine using offline media… people will believe.
- Less than 1% people click banners.
and more…

More than 80% internet users searching for a websites using search engines. Google, Yahoo, and MSN is major ones and they can provide strong traffic if your site promoted well and occupy top positions for major keywords. About 95% internet users in English speaking countries use Google, Yahoo, and MSN. Some searchers use less popular search engines and directories such as SNAP, Dmoz, Ask, Teoma. Russian internet users, for example, use Yandex or Rambler search engines. To get top positions website should have good amount of backlinks on another trusted websites. Only quality links can guarantee top natural positions. Pay Per Click campaign can offer good traffic also and it drive visitors from sponsored fields in search engines results. In fact, many people still don’t know difference between natural and sponsored results. If you signed up for Google AdWords or Yahoo sponsored search program, you pay each time when someone click your link. In this case you will pay in average from $0.10 to $1.00 and even more if you want to get better positions. Some companies pay Google 20-50 and more dollars just for 1 click and they can afford to spend so much money especially when they sell extremely excpensive product like a real estate, luxury cars, expensive watch etc… It is worth it to spend $100 000 only for 2000 clicks if it transfer in 1 customer who bought Ferrari car for million or two. You can also try PPP services from AdBrite, Clicksor, or Bidvertiser. Their service is similar to Google AdSense where webmasters place JavaScript code on their sites and your link appear in this place. Directories can’t drive a lot of visitors to your site. Only Dmoz and Yahoo directory can send some people from some categories. ManhattanService never miss any directory and always submit to make sure that we listed. We never get more than 5 visitors a month from single directory. However, directory provide free or paid link and if it indexed by search engines, your site will rank better in search results. Links from other sites can guarantee traffic if it:

- trusted site
- many visitors
- good link location
- doesn’t look like 100% advertising
Today average click rate on banners and sponsored links less than 1%. Regular visitors don’t trust banners anymore. People will click on a link if it in content or website point that content was taken from site they link.

The most popular way to get traffic is social sites. It is new, fresh, smart way to get visitors. Digg, Technorati, or Del.icio.us can provide thousands visitors in one day if your link or story appeared on frontpage. EzineArticles used to be just another article directory, but now it is a huge social network where millions people write, read, and share
articles and stories. The bad thing about social sites, they can’t give you regular traffic like Google or Yahoo. You will have only short term traffic which will disappear after your story will go to archive. I would say that social sites like a lottery… if you got luck in your arms it will disappear later. Don’t forget that on Digg of Furl you have to compete
with major publishing and media companies. When you spend hour to write one story and submit, CNN, BBC, or New York Times will write hundreds stories which will be submitted by regular readers in social networks.

Things to remember:
Don’t trust SEO companies who promise millions visitors in one night. Website promotion often takes about 2-5 months and even million dollar companies wait a long time to get their visitors. Companies who give you fast traffic use “black hat” seo and search engines will punish your site in the future. Don’t pay illusions about getting #1 positions with keywords like: cell phone, car, real estate etc. These keywords belong to companies and websites who at least 10 years online. You can get top keywords for this positions only if
you work for next 10 years.
Don’t try to cheat with Google, Yahoo, MSN, or even smaller search engines. It is the most stupid thing you can do. Sooner or larer they will find your trick and it will be easier for you to open another website and start everything all
over again. Beware people who promise you many quality links for free, or link from a major site for bargain price. It is most likely scammers.

P.S. Target right keywords. The biggest mistake of may webmasters when they target wrong keywords. Firstly, for search engines it looks suspicious and they think that you trying to cheat. Secondly, visitors will be leaving your site in 5 seconds.

Ping Services

Ping Services

Ping service is simple script which allow blogger to add RSS feeds in several news sites and networks.

1. Ping-O-Matic - One of the most popular ping services. Submit blog to 22 sites

2. MyPagerank - Submit blog to 27 networks.

3. FeedShark - ping your blog in 35 sites.

4. BlogFlux - ping service by popular blogger network.

5. King Ping - 20 websites and directories.

6. Pingoat - 50 sites.

It is OK to use all services at the same time. It is full automatic services and sites where your RSS will be submitted often accept blogs without “human hand” approval.

Article Directories

Article Directories

The easiest thing to get content link is to write an article to another website providing them free content in exchange for a link and information about your business. You can try to find websites who need free content, but the same way you can use article directories. There are thousands article directoires who accept all types of articles from webmasters and authors.

Before submit article you have to prepare well organized story with introdusion, body paragraphs, and conclusion. If article directory allow links from article body, you can add your link with anchor. In case when you can not link from body, you can leave your link in author bio / info.

Webmasters can submit the same story in hundereds article portals, but in this case search engine spiders will detect duplicate content and dicrease value of links from this sites. Horewer, it is still benefit your site and increase link popularity and link portfolio.

The best way to do, is to write the same article for less popular article directories, and unique articles for article mega portals like EzineArticles. Some portals is a favorite places for millions and single unique article can send hundereds visitors on your site. Moreover, in some cases successful article can work the same way like your business website and drive customers directly from story. One of my clients got a lot of friends and business partners after he added his article in EzineArticles and GeeksWithBlogs.

The best thing to do with aricle submission is to provide quality unique content with usefull information. If your article look like you want to benefit only your own business, your story will be not approved or added as far as possible from homepage. All your efforts and writings will go to nowhere and article will be urichable to readers and search engine spiders. Try to submit article which benefit both sides and it will give you more traffic, readers, and quality link to your site.

Best article websites:

http://ezinearticles.com

http://www.searchwarp.com

http://www.zinos.com/

http://www.articlesfactory.com/

http://www.articles-hub.com/

http://www.articlebiz.com/

http://www.articlecity.com/

http://www.articledashboard.com/

http://www.bestezines.com/

http://www.buzzle.com/

http://www.goarticles.com/

http://www.isnare.com/

http://www.e-topic.com/

Link From Forums

Link From Forums

To stay tuned with latest internet and SEO updates all webmasters have to read powerfull SEO blogs and visit forums. It gives a chance to find latest information, ask questions, develop a website. Posting in forums you can also get link for your website from signature, or from the post if post 100% related to your website and this link can benefit other members.

Using forums in link building is not hte best idea because it look spammy for other users, forum morerators, and search engine spiders. You have to pick only 2-5 forums you really like which can help you and your website. The easiest thing just to visit popular webmaster forums like v7n or Ozzu. For bloggers you can promote your blog through Blogger Forum. Also, it is better to find niche blog which related to your business. To find good forum you can use search engine, but we will suggest you to use forum search engine like Big Boards or Board Tracker.

Make sure that forum don’t use “nofollow” tag. Also, don’t forget to read forum rules. Most popular forums allow links only for members with surtain ammount of posts and reputation. Linking from your first post often lead to user name and ip ban.

Forum and search engines:

Search engines familiar with most forum scripts and they crawl forums more often than other sites because forum content always update. Spiders always detect that link comming from forum and if most links to a website comming from message boards, search enginees double check if it is natural links based on your activity, or it is just a spam. Be carefull dealing with forums and remember that forum spam equal suicide for your website or blog.

List of best web development / webmaster forums:

http://www.v7n.com

http://www.ozzu.com

http://www.webmaster-talk.com

http://forums.seochat.com/

http://forums.digitalpoint.com/

http://www.webmasterworld.com/

http://www.webmaster-forum.net/

Best blogger forums:

http://www.bloggerforum.com/

http://www.bloggertalk.net/

Tips To Search Engine Rankings

Tips To Search Engine Rankings

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.

1. Increase your site's link popularity by increasing your internal and incoming links.
   
   
   • Internal links - Cross link all your sites and important pages within each site. This will maximize the PageRank of all your pages within each web site.
     
     
   • Incoming links that you control - Create several small web sites related to your main site. Each site should only consist of a few pages. Then cross link them all together using the most important keywords. Don't forget to include links back to the main site.
     
     
   • Incoming links that you don't control:
     
     
     • Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors, visit a search engine and enter, "link:" followed by the competitors' domain name.
       
       For example:

       link:www.yourcompetitor.com

     • Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and the Open Directory.
       
       
     • Find sites that accept site submissions. Visit your favorite search engine and search for:

       "add url" "your keywords"

       Also try searching for the actual submission page using its page name.
       
       For example:

       addurl.html, addsite.html, addlink.html, etc.

2. Include a TITLE tag as the first META tag, directly after the HEAD tag.
   
   For example:

   


...

3. Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.
   
   
4. Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.
   
   For example:

   



...

5. If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.
   Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.
   
   For example:
   
   Step 1 - Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1 (one) second.
   Step 2 - Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads.

6. Remove all other meta tags (author, date, etc.), unless you're sure they are absolutely necessary. The only meta tags I ever use are the META DESCRIPTION and occasionally the META REFRESH tag.
   
   
7. Include a site map with links to all your pages. This will help search engines find and index all your pages.
   
   
   • Limit the number of links on a web page to 50.
   • If you have more than 50 links, limit your links to your most important pages.
   • Include text on the page as some search engines, such as AltaVista, have been known to kick out links only pages.
   
   
8. Use one or more header tags in your main page body and include your most important keyword phrase/s.
   
   
   • Use large header tags, such as

     and

     .

   • Use Cascading Style Sheets (CSS) to alter the appearance of the header tags to fit the look and feel of your site. For more information read this CSS tutorial.
   
   
9. Check the first couple of lines of the first paragraph to see if it's appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text as the search results description, instead of the contents of the META DESCRIPTION tag.
   
   
10. Try to achieve an overall keyword density of 1-2%.
    
    
11. Try to achieve a minimum word count of 300 and a maximum of 750 words on each page.
    
    
12. Register a domain name with the exact keyword phrase you wish to target, using hyphens to separate the keywords.
    
    For example, if the keyword phrase is "search engine rankings," then register:

    search-engine-rankings.com

    If the domain you want is unavailable, either try a different extension, such as .NET, .INFO, or .US, or add a keyword to the end (preferential) or beginning of the domain.
    
    
13. Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.
    
    For example, if an important keyword phrases is, "search engine rankings," name your directory:

    www.yoursite.com/search-engine-rankings/ or...
www.yoursite.com/search_engine_rankings/

14. Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.
    
    For example, if the keyword phrase is "search engine rankings," then name the page:

    search-engine-rankings.html or...
search_engine_rankings.html

15. Name your graphic files after keyword phrases. Again, separate the keywords using hyphens or underscores.
    
    For example:

    

16. Include an ALT (alternative text) atrribute in image tags. Include the most important keyword phrases.
    
    For example:

    

17. If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization efforts.
    
    
18. Use the longer or plural version of a keyword, where possible. Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for.
    
    For example, a search with the keyword "engine" might return results for, "engines," "engineers," and "engineering." If someone searches for the longer version of a word and your page only uses the short version, then your page will be excluded from the list of possible results.
    
    
19. Sprinkle a few uncommon keywords and synonyms in your main body text. Less popular keywords have less competition in the search engines. So your web page is has a greater chance of being listed amongst the top results.
    
    
20. Do not repeat keywords or keyword phrases over and over again on a web page, as this would be considered as spam by search engines.
    
    
21. Keep your pages as close to the root domain as possible. Do not set up more than 3 directory levels.
    
    For example:

    www.yoursite.com/index.html (1st level - excellent)
www.yoursite.com/html/index.html (2nd level - Good)
www.yoursite.com/html/marketing/index.html (3rd level - OK)
www.yoursite.com/html/marketing/search/index.html (Too many levels down - search engines will find it difficult to find and index pages this far down)

22. If you have a persistent (on most or all of your pages) navigation bar at the side of each page, your table is almost certainly set up in such a way that it pushes your page's body text down the HTML document. Search engines give prominence to keywords nearer the beginning of a HTML document. So, design your HTML table so that the navigation bar is placed after your main body text.
    
    
23. Move Javascript code to a separate file, or the end of the HTML document after your closing BODY or HTML tag. Yes, this technique actually works!
    
    Follow these instructions to move the JavaScript code to a separate file and link to the file from the HTML document. Then place the following code in between the HEAD section:

    



    This procedure also reduces your file size, and therefore your download time. In addition, it allows you to reuse the code on other pages by simply link to the JavaScript file. Both of these techniques will move your important body text nearer to the top of the HTML document.

24. Although not always practical, you may like to try naming your cascading style sheet tags after keywords.

For example:

.search {
color: #ff0000;
}

25. Use Robots.txt files instead of Robots meta tags, as some search engine robots do not recognize the tag.

26. Do not use font size one (1) text as the default text size. Many search engines consider tiny text to be spam. It's OK to use some font size one text.

27. Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.

Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual sites, and is certainly an accepted technique for improving your site's link popularity.

There you have it. My 27 quick search engine optimization tips to improving your search engine rankings.

Michael Wong is a respected internet marketing expert, and the author of a leading search engine optimization guide, numerous marketing tips, and reviews of marketing tools and ecommerce software. Visit his web site at http://www.Mikes-Marketing-Tools.com

Domain Name quality

Domain Name quality

Domain names are not just online identities anymore they are the most important asset an online company owns. There are businesses being spun out because the owner stumbled on a good domain name. These folks are minting money like hell that they use this revenue to build more and better businesses. Have you invested in stocks and found that a small bad news would completely change the value of the stock? Rather invest in online domain names they are relatively easy to acquire and maintain. The initial acquisition cost is sometimes high but most often in the right hands this will be gold mines that can bring in 10 times more revenue per year than the initial investment each year. Have you owned real estate property as investments? You know that their value goes up slowly but surely. The domain names are similar to the land you buy, you can change the home you build on top as many times while the land value goes up. Acquiring land is important like that the domain names are important to buy when one good one becomes available. For example patriotism is a good theme and it is evergreen, owning a domain name that deals with patriotism it is a good investment. Like this there are many common themes that you can invest on which are long term great investments.

There are many ways where you can go to find good domain names that come for sale like afternic. But you got to constantly look for the good ones. More so often the owners don’t want to reveal that their domain name is for sale. So you got to maintain a lot of contacts who can bring you the news about the great domain names for sale. When you buy the domain names, be sure to transfer the name immediately and create a website for it. You can park these domain names and make more money through redirect traffic as well. Don’t pay the asking price try to get more details on how long the person has owned the website and whether it is listed in a blacklist. This is critical blacklisted domains are cheaper as they take time to heal. Also you may don’t want to miss out the domain names which have good websites that has been drawing traffic. The other important factor to look for is the pagerank of the website the higher the PR the more valuable the domain name is. You may also want to make sure they are listed in search engines. This will ensure you can have some good free traffic while you work on the business model.

There are many additional factors that determine the value of the domain. But there is the additional perceived value for a domain name that when factored in will either diminishes or increase the value. The rough equation for looking for domain value is
(Domain Name quality) + Page Rank + SERP + (perceived value) + current relevance
You got to understand the last factor as well. The domain name may be a hot cake now or in some yesteryear and the search engines give it good placement for keywords for thing that were popular like John Kerry a few years back now it doesn’t have value. So make calculated judgment and be a good businessperson while negotiating. Take into consideration how important the domain name is for your long term business aspirations and its short term value. You should also take into consideration the investment potential.

One example of a great domain name that is for sale on the Patriotic theme is patriotic.com. You can find similar dictionary domain names rarely but look out on the Internet for great domain names like this.

Author does freelancing through the no fee free Freelance website freelancefree.com

Directories to Submit for SEO

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