Link Exchange
Link exchange is the most attractive and fast way to build links for a website. Even after major search engines decreased value of reciprocal links, webmasters still like this way to promote a website or blog. For some of them it is only way to increase traffic, pagerank, search engine positions, and find business partners for free. Through link exchange you can build deep link for your site / blog internal page There are a lot of ways to exchange links with other webmasters and bloggers:
Automatic link exchange websites - they offer link exchange service between registered members. Most of this sites are free and they charge some price only if you want to use extra feature like unlimited exchange or you would like to see website history and information (pagerank, Alexa score, WHOIS) instantly. The most popular link exchange websites are www.linkmarket.net and www.link2me.com. they host thousands mambers and sites to swap links with. Negative things about these sites - they have a lot of members who are trying to promote their low quality and spammy websites making efforts to get a links from quality sites. In this case webmaster can link a poor quality website by accident. As example: ManhattanService refused to use link exchange services after out link appeared on “link farm”.
Link exchange using forum sites - good way to find high quality link partners and business relationships. In this case you can offer other members to swap links and build more connections you will need in the future. Good deal can turn in lifetime link building relationships. Forums like www.webmaster-talk.com, www.ozzu.com, or www.v7n.com is a good place to find other website owners and bloggers. If you are a member of public board for a long time, you will have more chances for success.
Writing e-mails to webmasters - slow and hard way to build links, but it is only way you can get links from old established websites with good traffic and regular visitors. In some cases you can write up to 100 e-mails and get only one responce. Anyway, writing e-mails can be not only offer to exchange links, but also suggesting webmasters your content or product (you sell) in exchange for link.
Offer link exchange from your own site - create link page and text field with your url / banner HTML code. Write that you link sites if they copy and paste your link code on their pages. In this case you are the host of your own link exchange program. You can easily approve or refuse other websites link if they offer you bad deal. Goog thing that in many cases you can refuse to exchange links, but webmaster never remove your link because he might forget about it. It mean that you can link back only sites who provide you backlink from good page and get a lot of one-way backlinks from pr0 websites.
3 way link exchange - you place partner link on your site and he link you from his other site. In this case you both trying to avoid reciprocal linking which has less value for search engines. The best way to ger 3-4 way link exchange is finding webmasters / bloggers on forums and write e-mails.
Reciprocal directories - directories who offer to link them back for submission. Often they approve more sites than regular free directories and it is bigger chance that your link will be on Google, Yahoo, MSN indexed page with good pagerank. Read more about Reciprocal Directories.
Things you should know and beware about exchanging links:
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Check that webmaster didn’t removed your link later. Many webmasters trying to get one-way link this way.
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Avoid “fake pagerank”. Use “fake pagerank detection” tools which avaliable on many SEO sites.
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Always check page where your link added.
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Check who you link from your site. Site you link can dissapear and be replaced with adult, gambling site.
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Make sure that your site / blog will be added on the page with other quality sites.
ManhattanService do not specialize on link exchange providing clients only one-way links. Horewer, if we see a good deal, we can swap links between our clients who applied for website promotion service.
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