05 December 2007

2. Get listed in mobile search engines

2. Get listed in mobile search engines
By Paul J. Bruemmer

List your mobile site in all the mobile search engines and directories. Besides the majors, focus on the local and vertical search engines relevant to your niche. Many verticals are local in nature. People looking to rent a house might go to Craigslist. Retail queries may go to BizRate or PriceGrabber. Locally-oriented verticals include real estate sites like Zillow and automotive portals like Vehix. Some verticals charge a submission fee. The nature of your business determines which local/vertical search engines to submit to.

Local-mobile tip: Make sure your business profile is correctly listed in local search sites. Most search sites populate their databases with maps and business information for hundreds of thousands of local businesses from various databanks such as Yellow Pages and Acxiom. So your business may already be listed in Google Maps and Yahoo Local, but you need to verify the information is correct because sometimes these databanks are inaccurate. Your profile consists of company name, address, phone number and a link. This information about your company will appear in local search results. So you want to ensure it is correct, and if it's not, you can edit the info from Google or Yahoo.

Listing tip: Don't wait for mobile search engines to crawl your site; you'll get listed faster when you submit. Below is my most current list of mobile search engines.

Mobile search engines
4Info Mobile Search
411synch
AOL Mobile Search
Ask Mobile Search
Bango
Cellmania
Click4Wap
FreoWap
Google Mobile Search
Go2
Indexcell
Infospace
JumpTap
Medio Systems
Mobicious
MobileLeap
MSN Mobile Search
Nokia Mobile Search
Sensis
Seek4Wap
Skweezer
Technorati Mobile
Wapall
WapFinder
Waply
Yahoo Mobile Search
YoSpace

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