Final checklist

Final checklist

The following check list can help you review the major points that govern mobile marketing:

• Define your target audience
• Write an ad that engages your audience
• Create a clear and precise call-to-action
• Mobile messages are about interaction -- don't pitch
• Be relevant, timely, clever
• Let people express themselves by making suggestions and responses
• Use humor
• Pull users to mobile interaction through other media: ads, radio, internet, TV, billboards
• Use multimedia
• Target your demographic carefully, tailoring ads accordingly
• Gain permission; trust is key because the medium is personal
• Create a click-to-call option
• Incentivize your campaigns with coupons
• Create exciting contests
• Send your page via mobile email
• Add the ability to share with others through SMS
• Use mobile in tandem with other offline and online marketing tactics
• Test and validate your mobile advertising campaigns and website to ensure proper display
• Integrate your mobile marketing and messaging into your entire media and messaging campaigns
• Get it right the first time; campaigns will cost more if not done well

In closing, think about going mobile in 2008. With 2.8 billion mobile phones around the world (Wireless Intelligence, 2007), you can reach a wider audience than the billion or so personal computers worldwide. And the number of mobile phones is growing faster than the number of computers. Lastly, people carry their mobile phones everywhere and are depending on them more and more for answering questions and accomplishing tasks. Mobile marketing done right is a win-win, hands down.